Patricia leads the Customer Experience at Harmonices, the Senior Living operator of the Alfareal group.

Patricia brings a rich, multidisciplinary professional background to the role. With a deep understanding of the needs and aspirations of our clients, she plays a pivotal role in shaping a positive, fulfilling experience for those transitioning into this important stage of life. She believes in the profound impact that Independent Living can have, enabling seniors to live a full, active, and enriching lifestyle while maintaining autonomy and control over their daily lives.

Her passion for this model of living is rooted in the conviction that it provides the right environment for seniors to thrive, fostering not only physical well-being but also emotional and social health.

With a long and varied career in Marketing and Advertising, Patricia is also certified as a Coach specializing in Caregiver Support, an area in which she brings both professional expertise and personal experience. Having been the sole caregiver for her mother, she understands firsthand the challenges and rewards of caregiving, which adds a unique, compassionate perspective to her work. Patricia combines versatility, professionalism, warmth, and empathy, making her a valuable asset to our team and a trusted guide for our clients as they begin this new chapter in their lives.